March Madness celebrations are the BEST when the home team is winning and everyone’s brackets (and squares) aren’t a bust. While restaurant owners and managers can’t control the March Madness games, there are ways to ensure your March Madness party feels like an overtime victory (to you and your guests).
You want your guests complaining about the refs’ calls, not how cramped or cold your party is. While the Windy City is a great location for a March Madness party, the weather can be terrible. This can be a blessing and a curse; because the weather isn’t great, it can be great for a party turnout. The curse is that the temperatures can dip way below comfortable. Accommodating an extra-large turnout—and the weather—can be easily solved with a tent. A tent with sidewalls and an excellent heating system can accommodate both needs, without making guests feel uncomfortable in a cramped space. (The tent can also be installed so guests don’t even notice the transition from restaurant to tent.)
A good bar is a must for any restaurant or sports bar celebrating one of the biggest sports events of the year. Many bars are an over-the-top March Madness party feature that every guest appreciates (especially when the place is packed!) Meet their expectations by renting an additional bar for your March Madness event (and strategically position it for maximum use). Discuss your options for a second bar with event professionals; a keg bar can be an easy way to serve the most popular brews so your guests don’t have to wait for all those other drink orders.
Slam Dunk Menu
Restaurant menus don’t have to be cheesy, but they do have to be delicious and suitable for the occasion. The menu can be customized specifically for March Madness or those favorites that suit the event; either way, be sure to include the menu items that draw a crowd into marketing efforts. If your event is an all-inclusive, pay-at-the-door, rent food service dishes to keep the food hot—and the crowd ready for the next game.
The best March Madness games keep spectators on the edge of their seat (or stool). Don’t be one of those restaurants that doesn’t give them a place to sit. Rent additional seating and tables to accommodate a crowd. For a sports bar atmosphere, rent high boy tables and stools. More formal parties should rent tables and seats for a sit-down (when the games not getting tight) feel.